Owner/Director Miriam Deitcher is not your typical smash repair shop owner. She has a BA in Economics from Northwestern University and an MBA in Marketing from Washington University in St. Louis - both top USA schools.
Miriam spent 18 years as Director of Integrated Marketing at Progressive Insurance, one of the largest car insurance companies in the USA. While there, she developed creative for Progressive's $1 Billion US annual spend, including managing Progressive's iconic, world-renowned "Flo Campaign" - keeping it fresh 10 years after launch, creating 100+ TV ads and thousands of digital and social ads along the way. Eventually Miriam brought the campaign to Australia, casting Holly Austin to play the role of Kitty, Flo's Australian counterpart.
She's also a social media expert, founding Flat Track Live, the world's #1 social media-based flat track motorcycle racing site, with nearly 500k followers on Facebook and 60k on Instagram. Motorcycle racing for Miriam is more than a hobby, it's a passion, as the customer area at Gobert Smash demonstrates.
Miriam is excited to leverage her marketing and car insurance experience, social media expertise, entrepreneurial spirit and love of technology to build the #1 smash repair in Australia.